Illinois Broadcasters Association Announces Bud Walters as First-Ever Recipient of Lifetime Learner Award!
The Illinois Broadcasters Association is pleased to share the announcement of a new industry honor recognizing excellence in lifelong learning and leadership. During the Rising Above Summit, the Ten-Minute Trainer Network officially introduced the Lifetime Learner Award, a distinction created to celebrate careers defined by continuous growth, mentorship, and lasting impact.
The Lifetime Learner Award is named in honor of longtime trainer and industry leader Chris Lytle, whose influence and dedication to professional development have shaped generations of media and sales professionals. The award was established to recognize individuals who consistently invest in learning, elevate others, and strengthen the industry through education and leadership.
As part of its inaugural presentation, Bud Walters has been named the first-ever recipient of the Lifetime Learner Award. Walters is being recognized for decades of leadership, service, and an unwavering commitment to advancing both people and the profession.
“Chris Lytle represents what it means to stay curious, stay relevant, and stay committed to improving,” said Speed Marriott, co-founder of the Ten-Minute Trainer Network. “Naming this award in his honor reflects the influence he’s had on generations of sellers and leaders.”
Derron Steenbergen added, “Bud Walters is the perfect first recipient. His career reflects the spirit of this award a passion for learning, a heart for helping others, and a legacy that will continue to inspire our industry.”
The Lifetime Learner Award is intended to serve as an ongoing tribute to professionals who prioritize personal growth, champion education, and leave a meaningful mark on the broadcast and media industry. The honor reinforces the Ten-Minute Trainer Network’s mission to elevate talent through training, leadership, and real-world insight.
The award was presented during a Ten-Minute Trainer Network event recognizing excellence, innovation, and impact across the broadcast and media community.
The Illinois Broadcasters Association represents radio and television broadcasters across the state, supporting education, advocacy, and excellence within the broadcasting industry.
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